MILLA NOVA Stella Collection Launch
Digital snd graphic design support for the Stella Collection launch.
CATEGORIES
Packaging Design
Visual Identity
Brand Identity
UI/UX Design
Creative Direction
Brand Experience
CLIENT
MILLA NOVA
ROLE
Senior Designer
Challenge
MN needed a launch system that would make the collection "Stella" feel complete before the client even saw the gowns in person. The task was to translate the celestial idea of the collection into digital communication, partner-facing materials, print pieces, and small physical details that extend the story beyond the dress.
Approach
I supported the collection through a connected set of design assets: a dedicated landing page, a collection guide, printed materials, social stories and campaign creatives. The visual direction used quiet space, orbital lines, star symbols, refined typography, and a deep couture mood to keep the communication elegant and recognizable.
Outcome
The collection launch received a clear visual language across every touchpoint: website, B2B communication, stories, print, and gifting. The star-shaped gift and pouch became part of the emotional experience, turning the collection idea into something clients could keep and remember.
Contribution
Design support, landing page design, collection guide, print materials, social media stories, campaign creatives, pouch design direction, and star gift concept support.
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