Milla Nova D’ART Collection Launch
An integrated collection launch connecting digital communication, partner materials, packaging, and physical space through one cohesive visual system.
CATEGORIES
Campaign Design
Packaging
Brand Experience
Visual Development
CLIENT
Milla Nova
ROLE
Senior Designer
Challenge
The launch required a flexible visual system capable of presenting the collection consistently across digital and physical touchpoints — from the first announcement and partner communication to the offline presentation and unboxing experience.
Approach
Visual research and reference curation established the atmosphere, composition, materials, and imagery for the launch. The resulting system was adapted across a dedicated collection landing page, social posts and stories, partner emails, a comprehensive partner guide, custom collection tags, redesigned boxes and bags, and a gift included with each order. The same visual language extended into the offline presentation through exhibition graphics, printed materials, branded objects, and custom-generated artworks.
Outcome
One connected visual direction brought together every stage of the launch — discovery, communication, presentation, purchase, and unboxing. The collection was presented as a cohesive brand experience rather than a series of isolated assets.
Contribution
Visual research and reference curation, development of the launch’s visual approach, campaign design, and cross-channel implementation across digital, print, packaging, and physical space.
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