Milla Clock Strikes Collection
A holiday-ready campaign for Milla’s Clock Strikes collection, connecting campaign visuals, email design, research direction, and physical packaging details into one elegant launch story.
CATEGORIES
Campaign Design
Email Design
Digital Visuals
Packaging Details
Visual Research
CLIENT
Milla
ROLE
Senior Designer
Challenge
Milla needed a seasonal visual story for the Clock Strikes collection — a holiday-ready launch with a theatrical evening mood, deep red tones, and a sense of anticipation before midnight. The communication had to feel elegant and festive while staying clear across digital and physical touchpoints.
Approach
The direction was built around the idea of a countdown moment: velvet curtains, handwritten details, red envelopes, invitation-like cards, and styling that feels intimate, dramatic, and ready for celebration. Visual research shaped the atmosphere, color direction, typography mood, email structure, and supporting brand details.
The launch system connected hero campaign visuals, email layouts, product-focused digital communication, gift card and envelope design, and packaging details. Each element was designed to extend the same Clock Strikes mood across the collection experience.
Outcome
The collection received a cohesive visual direction that could move from first announcement to email communication, product presentation, and physical unboxing details. The result is a compact seasonal launch system with a clear mood, recognizable color language, and elegant brand touchpoints.
Contribution
Visual research and mood direction, campaign visual support, email design, launch assets, gift card and envelope design, packaging detail direction, and adaptation of the Clock Strikes story across digital and physical formats.
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